Leveraging Social Media to Engage with Families from Diverse Cultural-Linguistic Communities
Our Kids' Health Network (kidshealthnetwork.org) provides evidence‑based health information tailored for families, translated and adapted across multiple cultural and linguistic communities.It features a “Learning Hub” with resources in more than ten languages and covers topics ranging from parenting and child development to disease, safety, and emotional well‑being.
At the end of this session, participants will be able to:
Describe the key components of Cultural and Linguistic Responsiveness and the profound impact of health misinformation and disinformation in online spaces.
Identify key features of the Our Kids' Health (OKH) platform that contribute to cultural inclusivity and community engagement on social media.
Recognize strategies for integrating culturally and linguistically responsive methods in online initiatives for BIPOC parents.
SPEAKERS
Dr. Ripudaman Singh Minhas, MD, MPH, FRCPC, FAA, is a Developmental Paediatrician with the Women’s and Children’s Health Program at St Michael’s Hospital and an Associate Professor in the Department of Pediatrics, University of Toronto. His current focus is in supporting parenting in communities experiencing marginalization. This includes the Maple Circle program which aims to support the parenting journey of families of refugee background, and “Our Kids' Health“, a social media-based health literacy program to support families.
Dr. Iryna Dvoretska, MD, is the Research and Community Coordinator for Our Kids' Health at St. Michael’s Hospital, where she supports the Ukrainian community through tailored health education and outreach. With a background in pediatric medicine and specialized training in clinical research, Iryna is dedicated to translating complex health information into accessible resources for families.